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This site states the following, "Best way to stay in touch is to like us on Facebook." Our analyzers noticed that the web page also said " Its not what you look at that matters, its what you see." The Website also stated " Hris is a dedicated eye-care practitioner who has been attending to the vision and eye health needs of the University of Sydney students and staff, as well as the wider community, for over 30 years. Chris is an independent optometrist who offers quality eyewear and professional service at an affordable price. Contact us to book your next eye test. Chris graduated from UNSW in 1980." The website's header had optical eyewear as the most important keyword. It was followed by optometrist, eye test, and sydney uni which isn't as highly ranked as optical eyewear. The next words the site uses is optometrist sydey uni.